Two holiday commercials for Lenta timed for March 8 and February 23, directed by Gosha Taidze with production designer Nikolay Kireev. Part of the shoot took place in an actual store, part in a pavilion featuring smooth camera movements and a CG cat. The project is remembered not only for its warm vibe but also for a producer's dedication: between shifts, Pavel Alexandrovich spent the night right in the pavilion to make sure everything went perfectly.