A true example of brand content — a short film featuring the popular quartet "I", who participated in writing the script specifically for themselves. These weren't just hired celebrities, but full-fledged creative contributors deeply involved in the project. Two shooting days with a strict limit — 12 hours with no overtime. Director Yaroslav Chevazhevsky and DP Igor Grinyakin ensured everything was delivered within the tight schedule. The project received overwhelmingly positive feedback from viewers: familiar heroes, a natural setting, human humor — the brand integration is woven in so seamlessly that it barely feels like advertising.