A large-scale 360-campaign for X5, uniting "Pyatyorochka" and "Perekrestok". As part of the project, we developed the creative concept and handled the full production cycle: from shooting the commercial using complex technical solutions (double dolly, suspending the actress) to a photoshoot and creating an interactive website feature. A full-scale apartment set and a massive supermarket decoration were both built in the pavilion, allowing us to achieve the desired aesthetic for a mass audience.