The first fashion show in Russia organized by a marketplace. In collaboration with fashion director and stylist Artem Krivda, we developed the creative concept, design, and architectural setup for the space. The event took place on Bolotnaya Square as part of the "Territory of the Future. Moscow 2030" forum-festival. An 11-meter dome, 1.5 kilometers of red fabric, and a 150-meter runway. Over 100 models showcased collections from 30 Russian brands — from Sorelle Era to Zarina. The show was opened by top models, closed by actor Slava Kopeykin, and the evening ended with a concert by Antoha MC. We gathered over 2,000 spectators and proved that Russian fashion retail can speak the language of a grand spectacle. The "See now, buy now" concept: every look presented on the runway could be immediately found and ordered on Yandex Market.